The Untapped Potential Of The Web

and the fundamental transformation required to realise it

Today’s ubiquitous computing network is one of the most powerful machines ever created by man.

However, the way it is currently being used is only scratching the surface of its potential, as explained in the diagram and bullet points below.




1. Computing comprises of two major components, the hardware platform, a general purpose technology, and application software, the value-adding component.

2. The Web changed the hardware platform from the computer to today’s ubiquitous computing network.

3. Before the Internet, business software added value by enabling supply-side automation within organisations, e.g. payroll.

4. The Internet has since been used to add value to business software by passing data using messaging hubs, and then the Web enabled more value to be added through Web front-ends.

5. The Web also enabled community software, adding value by enabling geographically dispersed communities designed around the demand-side, e.g. eBay and Uber.

6. The current strategy for governments, and most businesses, is to continue to try to add value to business software.

7. The optimal strategy for governments is to create community software designed around the citizens.

8. The basic healthcare episode is a good example, with a single healthcare community application designed around the patient episode REPLACING thousands of disparate applications operating in the UK today in GP surgeries, pharmacies and hospitals managing subsets of the process.

9. Realising the massive untapped potential of the Web requires a fundamental transformation: replacing business software with community software.

The democratisation of public services and the global finance sector are examples of the massive potential of the Internet. In addition to putting the design-side in control, changing the whole citizen / State relationship and consumer / finance relationship, the transformation delivers huge savings.

It is difficult to see what the counter-argument might be, but HISL would be more than willing to debate any alternative.

On the other hand, should you not only agree with the above but also wish to help define the future then please get in touch.

Finally, should you wish to understand in more detail, there is a longer version of the above on Medium. See here. This includes a link to the approach required to create the software to allow the delivery of this fundamental, once-off transformation that enables the massive untapped potential of the Web to be realised.